Redwood Reputation Defense
Redwood Reputation Defense
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Our Engagement Philosophy

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Founder-Led. No Shortcuts.

Every engagement at Redwood Reputation Defense is personally handled by the founder, ensuring that our engagement pricing reflects the quality of service we provide. There is no outsourcing, no junior analysts, no automated workflows, and no AI-only tactics. Our approach to online reputation protection is not mechanical; it is distinctly human. From years of hands-on experience, we understand that successful reputation defense often depends on judgment, empathy, credibility, timing, and narrative nuance — especially when navigating platforms, publishers, moderators, data brokers, and algorithmic systems. This critical work requires discernment, not templates.

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OUR BELIEFS

How you represent yourself — and what you’ve built — matters, especially in the realm of online reputation protection. You have a right to protect it through effective reputation defense strategies. 


People deserve privacy and dignity, particularly when public records or incomplete information distort reality. Engagement pricing should reflect the importance of maintaining that dignity. 


Cancel culture ignores context, growth, and the complexity of human lives. A single moment should not define a person forever. 


Confidentiality is non-negotiable. Everything shared with us remains private. It is never resold, reused, promoted, or disclosed — ever. 


We take this responsibility seriously.

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OUR APPROACH

We take a highly personalized, strategy-first approach to every engagement, ensuring that our engagement pricing reflects the unique needs of each client. 


We work closely with clients to understand: 


Their goals 

Their risks 

Their constraints 

Their desired outcomes 


From there, we design custom reputation defense and mitigation strategies tailored to their situation — avoiding generic packages or automated fixes for online reputation protection. 


We are always direct and transparent. We do not sugarcoat realities or promise guarantees. 


You will always know: 


What is realistically achievable 

What requires time or escalation 

What may not be possible — and why 


Our role is to provide clarity, execution, and ethical strategy for reputation defense — not false reassurance.

Reputation Defense Pricing Guide

Whats Included? Personalized Intake (30-60 mins)

$450 for 4 Hour Plan $225 for 2 Hour Plan Pay only for what you need.

Schedule a 30-60 minute consultation with founder Simon Heerdegen via Zoom, phone, Messenger, or in person (LA/Santa Monica). During this session, we will: 


Set goals and review your online presence, focusing on engagement pricing to ensure you receive value for your investment.


Identify risks and create a tailored action plan that includes strategies for online reputation protection.


Offer a proactive strategy to improve your visibility and strengthen your reputation defense.


This meeting will help us determine if our structure aligns with your needs. We prioritize client customization to ensure you achieve the best possible service and outcomes.

Strategic Interventions (2-4 hrs)

2-4 Hours Dedicated Work To Improving, Defending, Online Reputation and Privacy

Hands-on work performed by Redwood Reputation Defense includes various strategies for online reputation protection, such as: 


- Ethical removal or suppression pathways 

- Court record and third-party publisher mitigation strategies 

- Image result suppression 

- SEO and profile optimization 

- AI summary revision 

- Privacy and exposure reduction steps 

- DMCA takedowns 

- Google de-indexing requests 

- Content generation and more. 


For those interested, we also offer engagement pricing options. 


Final step: 30-day Follow-Up

Follow-Up Review (30 Days)

Review actions taken and outcomes achieved with a focus on online reputation protection. Itemized summary of work performed and time allocation will be provided alongside clear next-step recommendations for your reputation defense strategy.


✔ Complete in one month — continue only if appropriate under our engagement pricing model.


Includes 12 months of complimentary email risk alerts for new or resurfacing search results.


Note: During your intake meeting, if we determine that your case does not require 4 hours of strategy implementation, we can offer you the $225 - 2 hour option, ensuring you’re not paying for more than you need.


Flexible add ons/ Ongoing (optional)

Ideal for clients with 4+ risks, denied takedown requests, or situations requiring escalation, our engagement pricing offers a robust solution for online reputation protection and effective reputation defense.

Monthly Basic+

$200 / Monthly 2–3 Hours (Available after Starter Package)

Includes


2–3 hours of continued strategic execution focused on online reputation protection and reputation defense.

No re‑audit needed — strategies continue from prior work to ensure effective engagement pricing.

Founder‑led prioritization and implementation.

Itemized monthly report with actions, time, and outcomes.

30‑minute strategy call applied directly to execution.


All ongoing payments are billed upfront.

SINGLE INTERVENTION — PAY‑AS‑NEEDED ADD‑ON

$120 · 1 Hour (Stackable)

For returning clients or limited-scope situations focused on online reputation protection. Use cases include: One denied request requiring escalation, a new negative result appearing, or a targeted image or listing issue. ✔ Email-based communication (no meetings) ✔ Stackable (1–2 hours as needed) ✔ Most cost-effective follow-up option with engagement pricing, making it an ideal choice for reputation defense.

STRATEGIC CONTENT & WEB PRESENCE PACKAGE (Add On)

$900 – $2,100 Project‑Based Designed to add, strengthen, or dominate positive search results.

Ideal For Clients Who Want To: 


Add 2–3 strong Google search results 

Reshape AI summary outputs 

Establish authority and narrative control 

Replace weak or outdated online presence with effective online reputation protection 

Implement an SEO-heavy strategy for reputation defense 


May Include 


Professionally built website 

AI‑enhanced headshot 

Logo and curated imagery 

Quality AI video commercial (Pro-Edited) 

Blog and SEO‑optimized content 

Domain, hosting, and privacy protection (1 year) 

Business email setup 


✔ Full access handed over or managed on your behalf 


Optional admin & maintenance: $50 / month 


For those considering engagement pricing, our services are designed to enhance your online presence.


PROFESSIONAL & BUSINESS RETAINERS

FOR EXECUTIVES, PUBLIC‑FACING PROFESSIONALS, AND BUSINESSES REQUIRING ONGOING REPUTATION DEFENSE AND ONLINE REPUTATION PROTECTION THROUGH ENGAGEMENT PRICING.

TIER 1 — BASIC RETAINER

$450 / Month 3–4 Hours

One 30‑minute monthly strategy meeting focusing on engagement pricing. This includes review and monitoring of your online reputation protection efforts, client response and review mediation, privacy and doxxing risk mitigation, ethical takedown requests, and SEO and profile support. We'll also conduct a monthly reassessment and reporting on your reputation defense strategies.

TIER 2 — ACTIVE RETAINER

$850 / Month 6–8 Hours

Two monthly meetings (60 minutes total) focused on engagement pricing for effective online reputation protection. Our services include active defense and mitigation, along with review and reputation monitoring. We provide client response and dispute mediation, ensuring robust reputation defense. Additionally, we manage SEO, privacy, and visibility, complemented by monthly audits and escalation planning.

TIER 3 — CRISIS & HIGH‑PROFILE SUPPORT RETAINER

$1,000+ Hourly Billing from $120-$250 hr depending on complexity of strategy.

Reserved for clients facing: 


- Major public or media exposure 

- Legal or reputational crises 

- Rapidly escalating online narratives 


This service includes full access to Redwood’s capabilities for effective online reputation protection, ensuring your brand's integrity amidst challenges: 


- Crisis response strategy 

- Content and media creation 

- Web and video production 

- Large-scale suppression campaigns 

- High-touch availability 


Billing is based on engagement pricing, taking into account time, urgency, and scope, to provide tailored reputation defense solutions.

We look forward to serving you with discretion, expertise, and a judgment-free approach. Our team is results-driven and highly efficient, achieving many takedowns in under 24 hours. We offer competitive engagement pricing that is flexible and tailored to each client’s unique needs. To date, we have yet to encounter a case where we could not deliver meaningful impact in online reputation protection and reputation defense. From highly targeted matters to large-scale reputation challenges, we seamlessly scale our resources to meet the demands of even the most complex engagements.

Copyright © 2026 Redwood Reputation Defense - All Rights Reserved.

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